FreeStuffEngine.com - How To Create A Complete Referral Marketing System By John Jantsch

These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider?s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

Step #1 - Create a referral target market(s) ? you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.

Step #2 ? Identify your ideal referral client ? In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.

Step #3 ? Create and communicate your core referral message ? you must be able to easily explain the value you can bring to anyone who is referred. ?We show estate attorneys how to become famous.?

Step #4 ? Design a referral education system ? When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what?s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral

Step #5 ? Outline your referral lead offer and system ? this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.?

Step #6 ? Create a referral conversion strategy ? what good are referral leads if they don?t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?

Step #7 ? Identify a referral follow-up strategy ? to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don?t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated.

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added July 9, 2006 These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider?s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. Step #1 - Create a referral target market(s) ? you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses. Step #2 ? Identify your ideal referral client ? In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral. Step #3 ? Create and communicate your core referral message ? you must be able to easily explain the value you can bring to anyone who is referred. ?We show estate attorneys how to become famous.? Step #4 ? Design a referral education system ? When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what?s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral Step #5 ? Outline your referral lead offer and system ? this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.? Step #6 ? Create a referral conversion strategy ? what good are referral leads if they don?t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings? Step #7 ? Identify a referral follow-up strategy ? to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don?t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated. Copyright 2004 John Jantsch
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