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We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.
But can you really build an asset out of giving stuff away? I believe you can and I?ll tell you why. I have dozens of small web businesses in diverse fields and one site in particular drives traffic in droves to most of the others. That?s its job. It?s a portal; a catalyst and it?s good at what it does. You know what though? I have been consistently and unwittingly underestimating the power of its innate potential to build an asset, a priceless asset. Until recently this valuable catalyst had no opt-in facility, no newsletter. Crazy - and it took my ten year-old granddaughter to point out the error of my ways. Here is the 4-point action plan I implemented to persuade her I wasn?t a terminally doddering old duffer. 1. I set up a dedicated subscription web page offering targeted visitors a bumper bundle of goodies to opt-in and sign up for a free newsletter I have yet to launch. 2. I emailed my existing lists directing members to the bumper bundle page. 3. I installed the script for an opt-in responder form on the home page of the portal. 4. I inserted a link in most of my other websites. That was several weeks ago and already it?s showing signs of paying off. I am averaging around 30 sign-ups per day and my new list currently stands at 1300+ The subscription site is an ugly duckling - but so what ? the technique is working. If you would like a sneak peek at how I?m building an asset out of giving stuff away for free, you might like to visit the site featured in the resource box below. |
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