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The following are common mistakes that Sales Managers and Owners make in the sales process which could be costing you thousands or even hundreds of thousands in lost revenue.
- No system to capture and log prospect information/contact data on incoming ad calls. - Poor tracking of incoming calls for source and ad success. - No attempt to offer something to a prospect that`s `on the fence`,like free information, a cost savings comparison or an informative video or audio with testimonials. - Not directing or leading the prospect towords what you want them to do. This is usually caused by not knowing what you want them to do next - what the next step in the sales process should be. - Not following up on leads with a phone call. - Turning leads over to a sales person that hasn`t been trained properly. - Not tweaking your ads so that only those who are really interested and pre-qualified call, example: `Don`t call us if you`re satisfied with your monthly mortgage payment`. - Selling/quoting prices before pre-qualifying the prospect. - Selling price instead of unique benefits, payment or service. - The `wrong` person answering incoming ad calls, example: over worked/cranky receptionist, busy assistant, lazy sales person, etc.). - Not sorting and sifting (smart cherry-picking) through leads to determine the `good` from the `bad`. |
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