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Direct Response Business writing is different to ordinary business writing and many of the automatic features in Word are an absolute nightmare!
I use Microsoft Word to write all my material; books, articles, letters, adverts, newsletters ? you name it I use Word to write it. And because I have done so for the last 15 years of my 30+ years in business life I am well aware of the irritating, hair-tearing frustration Word gives you when it won?t do what you want it to. Here?s a series of mini-articles showing you how to ?get a grip? on the program and make it do what you want, not what it ?thinks? you want. In this first article are 4 ?preparatory tips? that make it easier for you to work with the program. (Valid for Word 97 and later) 1) Turn off the Automatic Formatting Features: From the menu: Format, AutoFormat, Options NOTE: After Clicking OK you return to the original AutoFormat dialogue box. 2) Switch off Widow and Orphan Control. When a paragraph reaches the end of a page Word automatically prevents a line being left on its own. A line at the end of a page is known as a ?widow?; one at the top of the next page is an ?orphan?. If you are writing a Sales letter you are happy to have a single line at the end or beginning of a page because it encourages readers to turn the page. From the menu: Format, Paragraph, Line and Page Breaks.
Remove the tick against Widow/Orphan Control
3) Add the ?Skip Numbering? option to a shortcut menu You can use this to stop the automatic numbering/bullets whilst keeping the paragraph formatting the same as the previous paragraph. From the menu: View, Toolbars, Customize, on the Toolbars tab, select Shortcut Menus 4) Using the ?Skip Numbering? option on the shortcut menu Suppress numbering for a paragraph, alternate (right) click on the new paragraph to display the quick menu and choose Skip Numbering NB You can also use Shift & Enter instead of Enter to suppress the numbering in the next paragraph, but this is not suitable for justified paragraphs. Restart paragraph numbering. If the numbering continues from a previous numbered section, alternate (right) click to display the quick menu and choose Restart Numbering In the other articles in this mini-series I share another 21 tips: * Formatting as you type ? including a couple of neat tips that save time. * Page formatting including Page borders; page numbering (starting at the number YOU want); and a brilliantly easy way to create underlines for forms (No, it is not the line drawing tool!) amongst others. * Creating Contents lists; quick tips for spell checking and hyphenation * More on Paragraph numbering and spacing (to stop your numbers and bullets disappearing when you want a line gap between paragraphs!) |
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